The String Cheese Incident Bio:
The past three decades have written a story packed full of surreal experiences, epic moments,
groundbreaking involvement and huge accomplishments. The String Cheese Incident has been
recognized for their commitment to musical creativity and integrity, for their community spirit, philanthropic
endeavors, and for their innovative approach to the business of music.
When The String Cheese Incident’s growth first started gaining momentum in the 1990s, as the Internet
was just beginning to take hold and the major-label business model was failing, the band decided to make
music on their own terms.
Since then, The String Cheese Incident has gone on to carve out a completely unique approach to the
business of music; they are truly pioneers of a new way of “making a band.” With the Internet as their tool,
SCI was among the first artists to disseminate information online, such as tour dates, release information,
and other news, to their growing fan base. Rather than doing business on such terms as “the bottom line,”
SCI put their music and their fans first, opening companies of their own, including a ticketing company, a
merchandise company and a fan travel agency, to best serve their community. The band’s record label,
SCI Fidelity Records, has always operated under the same ideals. Even early on, SCI Fidelity embraced
downloadable music and file sharing, delivering SCI’s “On The Road” series, where every show the band
plays is made available for download on the Internet. Whether they realized it at the time or not, The
String Cheese Incident was inventing grassroots band development. Today, literally hundreds of bands
are using some version of this same approach to build their brand.
The String Cheese Incident’s commitment goes well beyond their immediate community, and even
beyond the music community as a whole. Early on, the band took a serious interest in giving back to the
communities that they visited, and they were among the first performers to encourage “Green” shows and
tours. SCI’s support has helped give rise to such not-for-profit organizations as Conscious Alliance and
HeadCount. All the while, The String Cheese Incident has stayed committed to music as a creative
endeavor, not just in their recordings but also in their live performances. The list of SCI’s special guests
and collaborators is long and diverse. Their annual events such as Electric Forest and Hulaween, and
holiday shows such as New Year’s Eve, have helped redefine the concert experience and have garnered
the band a reputation as live music vibe innovators.